In this week's learning log, I will be
exploring the use of social media tools (internal platforms) to do one or more of the
following: connect employees, allow collaboration, identify new talent, generate new ideas, share best practices, etc.
Our reading and lectures also dive into the human capital metrics and predictive analytics, as they relate to the HR profession, as well as cloud computing and the use of new technologies.
An interesting find on this week was Mercer's (2012) report on HR metrics, which, among other things, notes that "projections, simulations and predictive modeling" are much better tools for HR decision making than the old "ongoing reports and benchmarking among internal and external peer groups" (Mercer and WorldatWork, 2012).
I started the week with a social media related question on SHRM: Can social media be "overused" by HR? Quite looking forward to see the answers.
Reference:
Mercer and WorldatWork (2012) 2012 Metrics and Analytics: Patterns of Use and Value, A report by WorldatWork. Retrieved from: http://www.worldatwork.org/waw/adimLink?id=63495
Our reading and lectures also dive into the human capital metrics and predictive analytics, as they relate to the HR profession, as well as cloud computing and the use of new technologies.
An interesting find on this week was Mercer's (2012) report on HR metrics, which, among other things, notes that "projections, simulations and predictive modeling" are much better tools for HR decision making than the old "ongoing reports and benchmarking among internal and external peer groups" (Mercer and WorldatWork, 2012).
I started the week with a social media related question on SHRM: Can social media be "overused" by HR? Quite looking forward to see the answers.
Reference:
Mercer and WorldatWork (2012) 2012 Metrics and Analytics: Patterns of Use and Value, A report by WorldatWork. Retrieved from: http://www.worldatwork.org/waw/adimLink?id=63495
It was eye opening to listen to today’s APR “Marketplace” on my way home. The theme of one of the segments was “social engineers”. They are the guys who are master-manipulators of the social media platforms (like Facebook, Twitter, LinkedIn). They manage to gather enough information about key people in the companies they want to sabotage; then they “friend” those people and, under the pretense of helping or looking for a job at the company, they gain access to gather pieces of “privileged”, internal information that could seriously damage the security or reputation of the company.
ReplyDeleteHR must train employees to avoid the pitfalls and become a victim of such an unscrupulous attack. As Kim (2013) pointed out, “it's way easier to trick someone into letting you into a computer system than trying to hack into it.” Jordan Harbinger, a good-guy social engineer continued the ides: "In any security system, the human element is always the weakest".
Something to think about…
References:
Kim, Q. (2013) How one hack got to engineers with security clearances. APR, Marketplace. Retrieved from: http://www.marketplace.org/topics/tech/how-one-hack-got-engineers-security-clearances
Companies have learned a lot about how to use social media. I still remember the times when all you would get was straight advertizing - and some companies still do that. The true media savvy strategists know how to become your "family". They are much more sophisticated and versed in delivering the message in a way you would want to read it.
ReplyDeleteTake for example "The Beehive" - a high end bar/restaurant/jazz club in Boston, close to the Boston Symphony. They use their Facebook page not only to inform you of their program or meals, but to introduce themselves through their hostesses and other workers: "We are truly a family at The Beehive and recently one of our favorite hostesses left us to start her life in CA. Everyday she made our event board into a work of art and I think we'd all agree she was the sweetheart of our group. Recently she posted how much she missed us and "working in the coolest part of Boston." We miss you too Ally. Come visit us anytime." (https://www.facebook.com/beehiveboston)
They really treat their "Like"-ers as if they were close family who needs to know all the insides of the business (including what happens behind the scenes)
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ReplyDeleteMy SHRM activity continued with a response to Jennifer Allison on the theme of social media technologies used to connect employees.
ReplyDelete